Tone, Form, and Content

Frank Chimero’s book The Shape of Design is such a beautiful book and also a beautiful read. It was given to me by Charles Adler of Kickstarter when it came out -- I wish I had read it before. I got a lot out of it, especially from this passage:

“All design work seems to have three common traits: there is a message to the work, the tone of that message, and the format that the work takes. Successful design has all three elements working in co-dependence to achieve a whole greater than the sum of the individual parts.”

Wow! It’s all there. I feel that I’ve gotten a lot closer to understanding “What is Design?” Thanks Frank and Charles! -JM

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I made a snapshot of the confluence of design and computation back in 2004:

Copyright 2013, John Maeda